My client;
The site had been established for a few years (since 2020) and was actually known within the community.
They wanted help with their SEO to help cast a net to this overseas audience, and to also help pick their site back up after transferring from a Shopify store to WooCommerce one, which impacted them negatively.
Of course, they just wanted to make more money, as any business looking to get visibility does.
When Did I Pick up this Client?
I initially picked up this client in July 2023, and as with all SEO clients (even the ones that pretend that this isn’t the case) they were looking for more visibility on the web – simple as – of course, this was so they could make more $$$ in their desired market.
This was my first ‘big’ client I’ve ever had the pleasure of working on/with.
It wasn’t some random local brand that we’re trying to sell their own products to people in their city/town, no, they were an official partnered company with a very fashionable jewellery brand.
The Scope TL;DR
- I set out to get my client to rank for branded keywords based on the partnered jewellery we were selling. But I was not looking to pick up the random review keywords like typical money sites do, oh no, I was going to (and did) rank for the actual branded product names that had thousands of searches every month.
- This was all done by optimising every catalogue and product page in the perfect way to ensure I could hit these top spots.
- All the while pumping content to the blog section of their site to pick up some extra cold traffic, and give the business a place where they could always output fresh content to the site, as Google oh so loves.
- NO BACKLINKS NEEDED.
What Did The Client Look Like Before I Got Started?
When this client was on my accounts, they were doing okay, of course when I show you the results as to what was achieved with them, their previous state will look laughable.
Though, they already had some good winners but were very one sided (if the main keyword they were ranking for ever dropped off a cliff, they were doomed), and their site was in a great spot when it came to page speed, UX and just overall ‘brand feel’.
One of the best parts about this client site is that I was all ready to ‘go’ when it came to working on their SEO – they had just transferred from Shopify CRM to WordPress, and now were utilising WooCommerce as their Ecomm helper.
Some tweaks were made towards the end to help out with page speed, but other than that, everything was in perfect condition to win BIG.
Here is the Search Console for the 6 months before I started their campaign:
(Note on the above image; Client is getting around 10-12k clicks per month, with around about 180-200k Impressions – pretty good by all accounts).
Now, you’ll notice a Wall Street crash esque section to the above Search Console Graph. This is the period where they switched from Shopify to WooCommerce.
And yes, they did this during the month of Christmas.
Still to this day I don’t know why you just wouldn’t wait till January to make the switch.
Whatever…
ANYWAY, as you can see, the site recovers but doesn’t really ever get back to the previous year levels it was at…
Until I came in of course!
What does their account look like now?
Here is what their search console looks like:
As you can see, I had steady growth with the client for the first couple of months; typically nothing special happens here unless the client has some major issues holding them back that you fix, and it turns the ship completely around.
But in this case, we just had to let the new optimised pages sit for a little while.
AND THEM BOOM.
EXPLOSIONS ACROSS THE BOARD.
They generated around about 50-60k clicks a month and about 1 million impressions a month towards the end of 2023, and are doing even better in the beginning of 2024.
If you compare this to the previous 6 months before I started on their account (about 500% increase) this is absolutely bonkers.
Client was seriously happy.
It meant they went from making £70k/m in rev, to just over £200k/m in just a few months.